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meeTAG
Agritech2023-2024
Brand & Identity Design · Web & UI/UX Design · Motion & Video Content · Presentation & Collateral · Print & Event Design · Digital & Web Graphics
Intro
meeTAG is a QR-based traceability system developed by Meero Labs to bring full transparency to India’s food supply chain. Each tag connects consumers directly to verified details, farm location, harvest date, certifications, and farmer profiles, giving every product its own digital identity.
Challenge
Meero Labs wanted farmers to understand and adopt their agri-tech solutions, but terms like Web3, blockchain, and data traceability were difficult to explain. The value, better visibility, trust, and higher market credibility wasn’t reaching the people who needed it most. They needed a name and identity that simplified their technology and clearly communicated its benefits to farmers and consumers alike.
Transformation
At Flickbook, we helped Meero Labs define and position their traceability product as meeTAG, a name and identity that gave a familiar face to complex technology. We designed the brand system and first website prototype in Marathi, Hindi, and English, ensuring it was simple, visual, and easy to navigate. Beyond the digital prototype, I created brand guidelines, posters, banners, and kiosk designs for on-ground farmer awareness campaigns. I also edited and motion-designed testimonial videos featuring real farmers sharing their experiences with meeTAG QR tags. Together, these elements helped reposition Meero Labs’ traceability work from a technical concept to a human-centered product story.
Greatest Accomplishment
"Positioned and named meeTAG, giving Meero Labs' existing traceability system a clear identity and narrative farmers and consumers could finally connect with."
Stack
Figma · Adobe CC · Adobe Express · Firefly
Flickbook Team
- Gavin · Visual Design
- Anoop · Creative Direction
- Corina · Content Direction
- Keith · Technical Setup